Working with the Pleywell team on the IP Licensing Readiness and Market Potential Analysis project was a valuable and insightful experience. Through Calbright's Career Bridge - Data Analysis program, I had the opportunity to apply data analysis techniques in a real-world business context, which enhanced my understanding of market evaluation and intellectual property. The project involved assessing the commercial viability of a brand and included tasks such as competitive analysis and market research. I appreciate the guidance from the Pleywell team; their openness to collaboration allowed me to approach the analysis with both independence and support.