1798485 Ontario Inc. has launched an innovative program called the Chief Consciousness Officer (CCO), aimed at helping executives and management professionals achieve balance in their personal and professional lives through energy healing and breathwork practices. The company seeks to enhance its social media presence to effectively reach its target audience and promote the unique benefits of the CCO program. The goal is to develop a comprehensive social media strategy that highlights the program's offerings, engages potential clients, and builds a community around the concept of conscious leadership. This project will involve researching current social media trends, identifying key platforms for engagement, and crafting compelling content that resonates with the target audience. The team will also analyze competitors' strategies to identify opportunities for differentiation and growth.

The project deliverables will include a detailed social media strategy document outlining recommended platforms, content themes, and posting schedules tailored to the CCO program. Additionally, the team will create a series of sample social media posts and graphics to demonstrate the proposed content style. A competitor analysis report will also be provided, highlighting key insights and opportunities for the CCO program to stand out in the market.