WoulibX, a Quebec-based technology company, is venturing into the on-demand services sector by integrating a new feature into its existing mobility ecosystem. The project aims to conduct a comprehensive strategic market study to understand the competitive landscape and user expectations in both the Canadian and global markets. By analyzing key players like Fiverr, TaskRabbit, Handy, and Upwork, the project will identify successful business models and map competitors based on pricing, commissions, user experience, and client acquisition strategies. Additionally, field research will be conducted to gather qualitative and quantitative data from potential users, including freelancers and clients. The ultimate goal is to provide WoulibX with actionable insights to develop a viable, differentiated, and locally adapted service model that aligns with their focus on geolocation, local economy, and sustainability.

The project will deliver a detailed report that includes a structured overview of the on-demand services ecosystem, both in Canada and internationally. Key deliverables will include a comparative analysis of business models, a competitor mapping document, and field research findings. Additionally, the report will offer concrete recommendations for WoulibX's service positioning, including MVP options, pricing strategies, key features, and a go-to-market strategy. These deliverables will equip WoulibX with the necessary insights to successfully launch their new on-demand services feature.