Simcoe Cosmetic Clinic is seeking to enhance its online presence and engagement through a comprehensive social media strategy revamp. The clinic's current social media platforms and content require a thorough audit to identify strengths and areas for improvement. The project aims to leverage students' marketing knowledge to propose a research-based strategy that aligns with the clinic's brand and target audience. Students will have the opportunity to apply classroom knowledge in social media management, content creation, and SEO optimization. The project will involve creating a library of engaging content and developing a detailed posting schedule to maximize reach and engagement. This initiative will help the clinic improve its digital footprint and attract more clients.

Students will deliver a detailed audit report of Simcoe Cosmetic Clinic's current social media platforms, highlighting key findings and recommendations. They will create a strategic plan that includes a content library and a posting schedule tailored to the clinic's audience. Additionally, if applicable, students will provide an SEO strategy with actionable suggestions for improvement. The final deliverables will be presented in a comprehensive report and a presentation to the clinic's management team.