Witease Music, a company dedicated to enhancing the music experience, seeks to expand its reach and influence through strategic brand partnerships and collaborations. The goal of this project is to identify and approach potential partners that align with Witease Music's brand values and objectives. Learners will conduct market research to identify potential brands, sponsors, and collaborators that could offer mutually beneficial opportunities. This project will allow learners to apply their knowledge of marketing, business development, and strategic communication to real-world scenarios. The team will focus on creating a comprehensive strategy for approaching and securing partnerships, considering factors such as brand alignment, audience reach, and potential for long-term collaboration. The project will culminate in a presentation of their findings and proposed partnership strategies to Witease Music's management team.

The deliverables for this project include a detailed report and a presentation. The report should outline the research findings, including a list of potential partners, their relevance to Witease Music, and proposed strategies for engagement. The presentation should summarize the key points from the report and provide actionable recommendations for Witease Music to pursue these partnerships. Additionally, learners should prepare a draft communication plan for initiating contact with selected partners.