Carla Ward Digital Rebrand Initiative

The Carla Ward Digital Rebrand Initiative aims to enhance and unify Carla Ward's online presence following her recent rebranding. The project focuses on managing and optimizing digital content across various platforms to ensure a consistent and professional brand identity. Students will engage in podcast editing and publishing, ensuring episodes are polished and aligned with the new brand. They will also transfer and optimize show notes using Spotify Creator, enhancing discoverability and engagement. Additionally, students will create and post branded social media content to maintain a cohesive visual and thematic presence. Finally, they will actively engage with members in the ECE Latte Lounge Facebook group, fostering community interaction and support. This project provides students with practical experience in digital content management and brand consistency.

Social Media Content Strategy for Early Learning Foundations

Early Learning Foundations aims to enhance its brand visibility and strengthen community engagement through strategic social media content. The project involves developing and curating engaging content tailored for both public-facing platforms and a private membership community. The primary goal is to increase brand awareness, foster a sense of community among members, and support member retention. Learners will apply their knowledge of digital marketing and social media strategies to create content that resonates with the target audience. The project will involve researching current social media trends, understanding the brand's voice, and crafting content that aligns with the company's objectives. The team will work collaboratively to ensure the content is cohesive and effectively communicates the brand's message.

Facebook Marketing Strategy for The Everything ECE Summit

Early Learning Foundations is seeking a team of marketing students to develop a comprehensive Facebook marketing strategy to boost awareness and engagement for The Everything ECE Summit. This virtual event is designed to bring together Early Childhood Educators for professional development and networking opportunities. The goal is to effectively reach and engage the target audience, which includes educators, administrators, and stakeholders in early childhood education. Students will apply their classroom knowledge of digital marketing, social media strategies, and audience analysis to create a tailored marketing plan. The project will involve researching current trends in social media marketing, understanding the unique needs of the early childhood education community, and crafting engaging content that resonates with this audience. The strategy should be innovative yet practical, ensuring it can be implemented within a limited budget and timeframe.

ECE Membership Templates and Workbooks Project

The main goal for the project is to create swipe files, PDFs, and templates for early childhood educators, as well as workbooks for the ECE book club. This will involve several different steps for the learners, including: - Researching and understanding the needs and preferences of early childhood educators. - Designing and creating swipe files, PDFs, and templates for ECE membership. - Developing workbooks for the ECE book club that align with the company's mission and values.