This course is intended to incorporate all of the knowledge and skills acquired by students in their final semester of a three-year advanced diploma marketing program to complete a comprehensive marketing strategy and action plan for a business client. Working in groups, they take the full semester to understand your business, research your target market and competitive landscape, and then they develop a comprehensive marketing strategy and action plan aligned with your business goals. A formal presentation will be delivered, followed by the submission of a written report.

Collaborate with the next generation of professionals by partnering with second year Police Foundations Program students at Durham College in the Communications II course. This course is designed to enhance critical thinking and communication skills essential for success in today’s professional workplace

Collaborate with the next generation of professionals by partnering with first year Protection, Security, and Investigation Program students at Durham College in the Career Prep course. This course is designed to enhance critical thinking and communication skills essential for success in today’s professional workplace

This experience is tailored for second-year students in the Protection, Security, and Investigations program, who are currently enrolled in a Career Prep course. These student are developing essential employability skills.