ClassLink LMS Integration for MentaMorph

MentaMorph seeks to enhance its educational offerings by integrating its game and curriculum with the ClassLink Learning Management System (LMS). The goal of this project is to streamline the distribution process, allowing educators and students to easily access MentaMorph's resources through ClassLink. This integration will improve user experience by providing a seamless transition between the LMS and MentaMorph's educational tools. The project involves understanding the technical requirements of ClassLink, configuring MentaMorph's content for compatibility, and ensuring that all features function correctly within the LMS environment. By completing this project, learners will apply their knowledge of software integration, user experience design, and educational technology.

UI/UX Redesign for Financial Literacy Game

This project combines user-centered design and marketing strategy to improve the interface of the MentaMorph financial literacy game – specifically focused on business clientele. Learners will focus on two key deliverables: (1) improving the usability and design of the game’s interface using Figma and (2) adding commercial/business specific skins to the existing financial wellness courses.

School Outreach Marketing Plan for MentaMorph

MentaMorph, a company specializing in financial education games, aims to expand its reach into the educational sector by developing a targeted marketing plan for schools. The project involves understanding the unique needs and challenges of schools in adopting educational games, identifying key decision-makers, and crafting a compelling value proposition. There are newly 26 states that require a credit in financial education for high school graduation. The goal is to create a strategic marketing plan that effectively communicates the unique benefits of MentaMorph's game-based learning to educators and school administrators. The project will require research into current educational trends, competitor analysis, and the development of marketing strategies that align with school curricula and educational goals. By focusing on schools, MentaMorph seeks to enhance financial literacy among students and establish long-term partnerships with educational institutions.

Marketing for MentaMorph Educators Program for Game-based Learning

MentaMorph is seeking to enhance its outreach and engagement with educators by promoting its innovative Educators Program for Game-based and Active Learning. The project aims to develop a comprehensive marketing strategy that targets teachers interested in integrating interactive learning methods into their curriculum. The goal is to increase awareness and adoption of the MentaMorph Money Educators Program and the MentaMorph Money Game among educational professionals. Learners will analyze current marketing trends, identify key target demographics, and propose effective marketing channels. The project will also involve creating engaging content that highlights the benefits of the game in fostering active learning environments. By the end of the project, learners will have crafted a strategic marketing plan that aligns with MentaMorph's objectives and resonates with the teaching community.