IP Licensing Readiness and Market Potential Analysis

The goal of this project is to develop a data-driven evaluation system to determine which intellectual properties (IPs) are most ready and viable for licensing opportunities. Using Google Workspace tools, participants will assess 3–5 IPs based on brand presence, consumer sentiment, market trends, and category potential, then synthesize their findings into an interactive dashboard and insights report to support strategic decision-making for IP representation and partnerships.